Canadian communicator Ron Shewchuk, ABC, MC, is one of Canada’s leading public relations professionals and a sought-after speaker. He's also happens to be an award winning BBQ champion and author of several bestselling barbecue books.
So when Ron came to Houston to lead a workshop on "The New Model for Internal Communications," it was only natural he held the event at a local barbeque smokehouse. The poster concept was born! Unofficially dubbed the "Communications Cookout," Ron welcomed workshop attendees to stay afterwards for a casual meet and greet complete with Texas BBQ.
Variations of the poster were used on several social media platforms.