WE CARE Palestine is a grassroots non-profit initiative based in Palestine, Texas whose mission is to cultivate neighborhoods into places where residents feel connected and safe. The start-up needed an identity and we began by developing the logo.
Inspired by the dogwood tree, a beloved local symbol in Palestine, our logo design combined the tree's distinct flower shape with the city’s loving community spirit into a logo mark that embodies WE CARE's misson.
WE CARE then requested we create an informative brochure designed to convert people into volunteers, donors or sponsors. An impactful gatefold design was employed to educate and a detactable response card was integrated into the design to drive participation.
Business cards and letterhead were also developed to reinforce the brand.This project was recognized by the International Association of Marketing and Communication Professionals (AMCP) with a Gold MarCom Award. It was also awarded a Silver Quill Award of Excellence by the International Association of Business Communicators' Southern Region.