Settlers Hardware opened over 30 years ago fueled by a passion for stunning antique hardware. They reached out to RLB Graphics & Design to revamp their online presence.
We learned what makes Settler's Hardware unique; decades of experience and their amazing collection of original antique items.
To differentiate Settlers Hardware from other online retailers, photography of the shop's interior and in-store inventory were featured. An interactive "walk-through" was also embeded into the site so people could experience Settler's extraordinary location first hand.
The website encouraged shoppers to contact the store directly by including contact information on every page. Google Maps and an interactive Google Street view was also included, all designed to push people toward taking that extra step of calling or visiting the shop.